Digital Marketing is a way to market or sell your products or services online using digital avenues like search engines, online ads, and social media. It is an online marketing activity where sellers can display or advertise their products or services online and where the buyers can buy those products or services using the same platform.
Before diving deep into this topic first we need to understand What Digital really means and how it has disrupted the conventional ways of marketing?
As we are living in the Digital era, where people are digitally equipped and everything is becoming digital whether it’s booking tickets online or purchasing a product and making payments online. What makes it possible?
It’s the internet which made it possible and helps in carrying out such activities in a broader aspect. So we can say that any technology which works on the internet is Digital technology. The Internet is the backbone of Digital Marketing and has revolutionized the way people work and also has blurred all the boundaries by connecting everyone to the whole world by just a click. The Internet provides a platform through digital media to the marketers where they can market their products or services and sell it to their target customers and this process is termed as digital marketing. We can call it as Art & Science of selling online. It’s an art because marketing your product/services and being able to sell requires art and it is a science as well because using the technology to market requires science.
Digital Marketing is classified into two buckets:
·
Inbound – Pulling customers to the website by providing the right content to the right context
Acquiring customers by attracting them to their website by writing blogs, sharing posts in social media like images or videos featuring your business which helps customers to discover your business while they are searching for relevant information and interact and take actions.
·
Outbound – Getting customers through advertisements.
Displaying online paid ads on search engines like Google or social media sites like Facebook, LinkedIn. Twitter, Youtube etc. and several other websites. It is more like pulling your target audience to your website rather than letting them discover by themselves.
How it works?
Why Digital Marketing?
In a search engine like Google, the words we type to search about a particular topic are called keywords. Based on the relevancy of the keywords and content in the website google decides which website to be ranked at the top for that particular keyword and display it on the search engine result page(SERP). It focuses on more than 200 variables for ranking a website.
Every business tries to customize their website by providing more relevant information might be a text, image or a video file or links to other pages of the same websites or different quality websites. This customization of websites is called Search Engine Optimization (SEO).
One can see ads while searching ads on search engines which is called Search Engine Marketing (SEM).
Social media are a most important platform to target your potential customers because through social media we can know the likes and interests of the people and can target them accordingly by displaying them the ads which are based on their past search results or activity. We can run ad campaigns on social media to make our ads appear to a large number of people and for a longer time. Businesses can do text mining to perform sentimental analysis to know the sentiments of their customers regarding a particular product or services. This is called Social Media Marketing (SMM).
The ads displayed differs from one person to another as it depends upon their activity on the internet.
Due to the increased use of smartphones (2.53 billion worldwide) the internet usage has increased to a large extent (3.58 billion worldwide) and people are acting more on social media and other websites. From the customer's point of view, they find it more convenient to sit at one place and explore or purchase online as it provides them with large options and is also time-saving and cost-effective.
From the sellers perspective, every seller wants to maximize their profit with low input cost. With the help of digital marketing, they can target their prospective customers by tracking their activity in the internet knowing their interests and sentiments through social media and creating their persona which will help in customizing their ads according to their customers’ requirements. This reduces the cost of marketing and also helps them to interact with their customers 24x7.
Taking the example of Amazon, as we see Amazon today has become the world’s leading company in selling goods online. But what made Amazon the market leader? It is its customer-centric approach and correct prediction of future shopping trends. It has set a benchmark for other e-companies who are struggling to survive in the market and is continuing to bring out new innovative methods of marketing like Amazon Go, Amazon drone delivery, Alexa voice service which has created a wholly new consumer electronics category. This is how digital marketing helps any business to grow online.
Since the world is moving towards digital, every business is getting transformed digitally so it has become more of a need than a choice for business owners to shift to an online platform for carrying out their business effectively. This will help them to grow their business globally by reaching out a large number of people online across the globe. There is much digital marketing agency which provides digital marketing services which are helping the business especially the startups to propel their business using online channel.
Especially in a city like Bangalore which is also known as an IT hub of India, where there are lots of startup companies, which requires SEO services in Bangalore to help them to boost up their business using online channels.
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